You Are What You Eat

Who are we trying to reach today? Perhaps the streets are teeming with doubt-filled carnivores, their meat-eating convictions hanging by only the slightest thread. All they need to change their wicked ways is a nudge. And what better nudge than the beaming face of Joachim Phoenix?

The answer? Almost anything.

PETA have done some compelling, thought provoking and alarming promotions in the past that, at the very least caught the public attention. However, it is hard to imagine that the sight of a glassy-eyed Phoenix and the offer of a Vegetarian Starter Kit will sway the hearts of this nation’s meatavores.

Prove me wrong, and don’t force Joachim to keep that grin on his face for another day.